Amplify Your Brand: Growing Your Reach Organically (Workshop)
2:20 pm to 3:05 pm
Rancho Santa Fe III
Director of Earned Media, NextLeft
For brands looking to expand their reach beyond core offerings, finding new opportunities is a challenge. Building a content strategy to increase your brand’s market share is a daunting process, but when broken down and executed well it has proven to deliver astronomical results. Learn how you can become an authority in your industry by leveraging the most cost-effective digital channel — organic search — as the backbone of your content marketing strategy through tangential topics. Attendees will work together in real-time to outline their own content strategy.