Experience Design: We Feel the Need, the Need for Speed!

Scott Robinson

President & CEO, FreshForm

Kyle Ledbetter

Director of Experience, Teradata

Great balls of fire! Everyday, customers expect more… faster… better. Marketers today must collaborate with more teams, departments and partners in fast-paced environments to maintain market share and a competitive advantage.

And theĀ importance of experience design, both customer (CX) and user (UX), is crucial to win in today’s consumer-centric world.

By combining insights from user research with collaborative idea generation (using principles in design thinking), companies of all sizes can leverage the voice of the customer to grow adoption, enhance products and increase customer satisfaction.

Maverick & Goose (Kyle & Scott) share how great partnerships make sure customers never lose that lovinā€™ feeling.