Life Beyond Lead Gen: How to Create a Lead Nurturing Campaign that Actually Turns Leads into Customers (Workshop)

Tammy Duggan-Herd

Director of Marketing, Campaign Creators

A single landing page is fine if all you want to do is collect leads, but if you want them to actually turn into customers (and revenue), you need a lead nurturing campaign. That’s why this workshop is dedicated to teaching you how to create a multi-touch lead nurturing campaign, from creating your strategic foundation to writing the content for your premium assets. Attendees will work together to map out their very own lead nurturing campaign.

Who is this for:

  • B2B businesses
  • B2C businesses with longer sales cycles and/or higher price points