Marketing Data: Analyze, Predict, and Optimize

Ryan Fahey

Digital Marketing Director, Aya Healthcare

We all have data tools, but are we using them to their full potential? Do our teams know how to read the data and make actionable decisions with it? In this session, we’ll look through ways to interpret marketing data and make better business and marketing decisions from them. This includes campaign planning, user experience, ad testing, audience segmentation, data reporting and more.