The Marriage Between PPC & SEO: Tips for Enhanced Insights & Optimization

Sam Wheeler

SEO Manager & Director of Business Development, Inseev Interactive

We’ll cover the synergies between the PPC & SEO channels and how marketers and teams can leverage data from each channel to optimize and improve strategy.

Specific topics include:

  • Basic Overview of PPC & SEO channels – what they are and how they overlap
  • Understanding keyword intent – commercial, editorial, hybrid
  • Understanding the competition’s SEO & PPC strategy – URL architecture and on-page copy; using SEMrush for paid data
  • Leveraging PPC data for SEO strategy – PPC data includes conversation rates that can shape SEO strategy; top performing ads for on-page copy
  • Leveraging SEO data for PPC strategy – top performing pages; search console keyword data; running ads on keywords with/without rankings
  • Awesome tools any marketer can use for SEO and PPC, both free and paid

We will also provide templates that marketers can use for their own planning and optimizations:

  • Keyword research & mapping template
  • PPC projections based on keyword research

BONUS: All attendees at Sam’s session will receive an extended free trial of the SEMrush digital marketing tool!