Stop Interrupting. Start Interacting.

1:25 pm to 2:10 pm

Rancho Santa Fe II

Sophie Masson

Co-founder and CEO, Do Not Disturb

Ad blockers have empowered people to avoid intrusive and obnoxious advertisements. To top it off, according to Microsoft, the average person’s attention span is now just eight seconds…less than a goldfish apparently. No wonder traditional forms of advertising are becoming less and less attractive. Businesses are now turning to experiential marketing to build brands and cultivate lasting emotional connection with consumers. In fact, CMOs plan to devote up to 50 percent of their budget to experiential marketing efforts. In this session, you will learn – from creative insights to concrete examples from top brands – how experiential marketing can make your brand stand out in a crowded market.