From Under Fire to On Fire: How Sony Reversed Course and Rediscovered Its Mojo
10:00 am to 10:45 am
Head of Corporate Communications, Sony North America
Sony has experienced a remarkable consumer electronics journey: from much-admired trendsetter in the 70s, 80s and 90s (Walkman, anyone?), to being content with the status quo in the 2000s, to the resurgent technology leader it’s become today. Cheryl will trace this journey and talk about the decisive and strategic plans put into place by Sony leadership to produce this dramatic turnaround. You’ll understand not only the process that enabled the company to rediscover the creativity and innovation implicit in its own DNA, but also how it identified brand perception weaknesses and then began to reshape them. Hear how, just like Sony, your business can take an honest look in the mirror and drive radical change for the years ahead.