April 5, 2019

Art of Marketing
Conference

Conference Schedule

AMA San Diego’s Art of Marketing conference is the region’s awesomest full-day, interactive opportunity for enterprise marketers, small business leaders, agency innovators and platform developers to enhance their marketing knowledge and make career-accelerating connections.

Breakout Tracks:

Brand

Digital

Leadership

Innovation

Time

Event

Speaker

Location

8:00 am to 9:00 am

Registration, Breakfast, Networking

Ballroom

9:00 am to 9:15 am

Kickoff

We’ve got a lot of ground to cover so we’ll start at 9:00 SHARP

Ballroom

Morning Keynote No. 1

9:15 am to 10:00 am

Uphill Both Ways: How To Make Meaningful Change When It Seems Like Everything’s Against You

In this action-packed session, Seth will share practical and tactical tips on how to secure…

Seth Odell

Vice Chancellor, Marketing National University System

Ballroom

Morning Keynote No. 2

10:00 am to 10:45 am

From Under Fire to On Fire: How Sony Reversed Course and Rediscovered Its Mojo

Sony has experienced a remarkable consumer electronics journey: from much-admired trendsetter in the 70s, 80s…

Cheryl Goodman

Head of Corporate Communications Sony North America

Ballroom

10:45 am to 11:00 am

Passing

Breakout No. 1

11:00 am to 11:45 am

How Top Brands Are Crushing It with Gen Z Engagement Strategies

Generation Z has surpassed Millennials as the nation’s largest living generation. Today, Gen Z is…

Gregg Witt

Chief Strategy Officer Engage Youth

Rancho Santa Fe II

The Marriage Between PPC & SEO: Tips for Enhanced Insights & Optimization

We’ll cover the synergies between the PPC & SEO channels and how marketers and teams…

Sam Wheeler

SEO Manager & Director of Business Development Inseev Interactive

Coronado

A Rising Tide Lifts All Boats: Women, Leadership, and Powerful Change

Studies show a positive correlation between women in corporate leadership and company performance, leading to…

Panelists

Amanda Stuckey

Vice President of Marketing Chef Works

Cheryl Goodman

Head of Corporate Communications Sony North America

Kristin Runyan

SVP of Talent PayLease

Moderator

Erika DiProfio

Director of Marketing Omni La Costa Resort and Spa

Rancho Santa Fe III

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

The internet changed marketing forever, and the smartphone has transformed the industry further, turning us…

Panelists

Rich Rudzinski

CEO and Digital Strategist Tragic Media

Adam Fox

Director of Digital Experience and Media Qdoba

Ron Weber

Senior Global SEO Strategist Teradata

Moderator

“MobileMary” Barnett

CEO and Marketing Strategist Another Brilliant Idea

Rancho Santa Fe IV

11:45 am to 12:30 pm

LOUDtables

The energy is infectious—and so are the ideas! Tackle your toughest challenges and develop incredible…

Ballroom

12:30 pm to 1:15 pm

Networking Lunch

Did you make a new friend during LOUDtables or cut short a valuable discussion of…

Ballroom

1:15 pm to 1:25 pm

Passing

Breakout No. 2

1:25 pm to 2:10 pm

Stop Interrupting. Start Interacting.

Ad blockers have empowered people to avoid intrusive and obnoxious advertisements. To top it off,…

Sophie Masson

Co-founder and CEO Do Not Disturb

Rancho Santa Fe II

Life Beyond Lead Gen: How to Create a Lead Nurturing Campaign that Actually Turns Leads into Customers

A single landing page is fine if all you want to do is collect leads,…

Tammy Duggan-Herd

Director of Marketing Campaign Creators

Rancho Santa Fe III

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact

Rapidly changing customer behavior and evolving technology has placed marketing at the center of business…

Panelists

Tanya Gonzalez

Vice President of Marketing HUB International

Richard Cran

EVP Managing Director The Collective

Erika DiProfio

Director of Marketing Omni La Costa Resort and Spa

Moderator

Maisha Cobb

Director of Brand Strategy Thermo Fisher Scientific

Rancho Santa Fe IV

Creating a Data-Driven Marketing Organization in a Data-Poor Environment

Challenged to transform Sony Electronics’ marketing into a data-driven organization, Jen will share lessons learned…

Jen Geddy

Head of Marketing Communications Sony Electronics

Coronado

2:10 pm to 2:20 pm

Passing

Breakout No. 3

2:20 pm to 3:05 pm

Amplify Your Brand: Growing Your Reach Organically

Give brand leaders insight into how organic search can be leveraged to grow your brand’s…

Jason Zimelman

Director of Earned Media NextLeft

Rancho Santa Fe III

Marketing Data: Analyze, Predict, and Optimize

We all have data tools, but are we using them to their full potential? Do…

Ryan Fahey

Digital Marketing Director Aya Healthcare

Rancho Santa Fe II

Leading Change: How Leaders Recognize and Deliver Change Initiatives to Grow Their Organizations and Careers

The only constant in life is change. Don’t fear it, lead it! Recognizing opportunities for…

Debora Galasso

Vice President, Marketing Technology & Brand Beckman Coulter

Coronado

Experience Design: We Feel the Need, the Need for Speed!

Great balls of fire! Everyday, customers expect more… faster… better. Marketers today must collaborate with…

Scott Robinson

President & CEO FreshForm

Kyle Ledbetter

Director of Experience Teradata

Rancho Santa Fe IV

3:05 pm to 3:15 pm

Passing

Closing Keynote

3:15 pm to 4:00 pm

Staying Relevant in Marketing: Understanding the Art and Science of Changing Your Customer's Behavior So You Can WIN!

Our objective as marketers hasn’t changed despite the world changing around us. We remain in…

Michael Farrington

Vice President, Global Marketing NuVasive, Inc.

Ballroom

4:00 pm to 4:15 pm

Drawing and Wrap-up

Ballroom

4:15 pm to 6:00 pm

Cocktail Reception

Ballroom

8:00 am to 9:00 am

Topic icon

Registration, Breakfast, Networking

Location icon

Ballroom

9:00 am to 9:15 am

Topic icon

Kickoff

We’ve got a lot of ground to cover so we’ll start at 9:00 SHARP

Location icon

Ballroom

9:15 am to 10:00 am

Morning Keynote No. 1

Topic icon

Uphill Both Ways: How To Make Meaningful Change When It Seems Like Everything’s Against You

In this action-packed session, Seth will share practical and tactical tips on how to secure…

Spekaer icon

Seth Odell

Vice Chancellor, Marketing National University System

Location icon

Ballroom

10:00 am to 10:45 am

Morning Keynote No. 2

Topic icon

From Under Fire to On Fire: How Sony Reversed Course and Rediscovered Its Mojo

Sony has experienced a remarkable consumer electronics journey: from much-admired trendsetter in the 70s, 80s…

Spekaer icon

Cheryl Goodman

Head of Corporate Communications Sony North America

Location icon

Ballroom

10:45 am to 11:00 am

Topic icon

Passing

11:00 am to 11:45 am

Breakout No. 1

Topic icon

How Top Brands Are Crushing It with Gen Z Engagement Strategies

Generation Z has surpassed Millennials as the nation’s largest living generation. Today, Gen Z is…

Spekaer icon

Gregg Witt

Chief Strategy Officer Engage Youth

Location icon

Rancho Santa Fe II

Topic icon

The Marriage Between PPC & SEO: Tips for Enhanced Insights & Optimization

We’ll cover the synergies between the PPC & SEO channels and how marketers and teams…

Spekaer icon

Sam Wheeler

SEO Manager & Director of Business Development Inseev Interactive

Location icon

Coronado

Topic icon

A Rising Tide Lifts All Boats: Women, Leadership, and Powerful Change

Studies show a positive correlation between women in corporate leadership and company performance, leading to…

Spekaer icon

Panelists

Amanda Stuckey

Vice President of MarketingChef Works

Cheryl Goodman

Head of Corporate CommunicationsSony North America

Kristin Runyan

SVP of TalentPayLease

Moderator

Erika DiProfio

Director of Marketing Omni La Costa Resort and Spa

Location icon

Rancho Santa Fe III

Topic icon

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

The internet changed marketing forever, and the smartphone has transformed the industry further, turning us…

Spekaer icon

Panelists

Rich Rudzinski

CEO and Digital StrategistTragic Media

Adam Fox

Director of Digital Experience and MediaQdoba

Ron Weber

Senior Global SEO StrategistTeradata

Moderator

“MobileMary” Barnett

CEO and Marketing Strategist Another Brilliant Idea

Location icon

Rancho Santa Fe IV

11:45 am to 12:30 pm

Topic icon

LOUDtables

The energy is infectious—and so are the ideas! Tackle your toughest challenges and develop incredible…

Location icon

Ballroom

12:30 pm to 1:15 pm

Topic icon

Networking Lunch

Did you make a new friend during LOUDtables or cut short a valuable discussion of…

Location icon

Ballroom

1:15 pm to 1:25 pm

Topic icon

Passing

1:25 pm to 2:10 pm

Breakout No. 2

Topic icon

Stop Interrupting. Start Interacting.

Ad blockers have empowered people to avoid intrusive and obnoxious advertisements. To top it off,…

Spekaer icon

Sophie Masson

Co-founder and CEO Do Not Disturb

Location icon

Rancho Santa Fe II

Topic icon

Life Beyond Lead Gen: How to Create a Lead Nurturing Campaign that Actually Turns Leads into Customers

A single landing page is fine if all you want to do is collect leads,…

Spekaer icon

Tammy Duggan-Herd

Director of Marketing Campaign Creators

Location icon

Rancho Santa Fe III

Topic icon

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact

Rapidly changing customer behavior and evolving technology has placed marketing at the center of business…

Spekaer icon

Panelists

Tanya Gonzalez

Vice President of MarketingHUB International

Richard Cran

EVP Managing Director The Collective

Erika DiProfio

Director of Marketing Omni La Costa Resort and Spa

Moderator

Maisha Cobb

Director of Brand Strategy Thermo Fisher Scientific

Location icon

Rancho Santa Fe IV

Topic icon

Creating a Data-Driven Marketing Organization in a Data-Poor Environment

Challenged to transform Sony Electronics’ marketing into a data-driven organization, Jen will share lessons learned…

Spekaer icon

Jen Geddy

Head of Marketing Communications Sony Electronics

Location icon

Coronado

2:10 pm to 2:20 pm

Topic icon

Passing

2:20 pm to 3:05 pm

Breakout No. 3

Topic icon

Amplify Your Brand: Growing Your Reach Organically

Give brand leaders insight into how organic search can be leveraged to grow your brand’s…

Spekaer icon

Jason Zimelman

Director of Earned Media NextLeft

Location icon

Rancho Santa Fe III

Topic icon

Marketing Data: Analyze, Predict, and Optimize

We all have data tools, but are we using them to their full potential? Do…

Spekaer icon

Ryan Fahey

Digital Marketing Director Aya Healthcare

Location icon

Rancho Santa Fe II

Topic icon

Leading Change: How Leaders Recognize and Deliver Change Initiatives to Grow Their Organizations and Careers

The only constant in life is change. Don’t fear it, lead it! Recognizing opportunities for…

Spekaer icon

Debora Galasso

Vice President, Marketing Technology & Brand Beckman Coulter

Location icon

Coronado

Topic icon

Experience Design: We Feel the Need, the Need for Speed!

Great balls of fire! Everyday, customers expect more… faster… better. Marketers today must collaborate with…

Spekaer icon

Scott Robinson

President & CEO FreshForm

Kyle Ledbetter

Director of Experience Teradata

Location icon

Rancho Santa Fe IV

3:05 pm to 3:15 pm

Topic icon

Passing

3:15 pm to 4:00 pm

Closing Keynote

Topic icon

Staying Relevant in Marketing: Understanding the Art and Science of Changing Your Customer's Behavior So You Can WIN!

Our objective as marketers hasn’t changed despite the world changing around us. We remain in…

Spekaer icon

Michael Farrington

Vice President, Global Marketing NuVasive, Inc.

Location icon

Ballroom

4:00 pm to 4:15 pm

Topic icon

Drawing and Wrap-up

Location icon

Ballroom

4:15 pm to 6:00 pm

Topic icon

Cocktail Reception

Location icon

Ballroom