Head of Marketing Communications
Sony Electronics North America
Creating a Data-Driven Marketing Organization in a Data-Poor Environment
1:25 pm to 2:10 pm
Jen Geddy is a senior marketing leader with over 15 years of experience developing marketing strategy and integrated multi-channel tactical executions. She oversees all aspects of Sony North America’s advertising activities, from digital marketing to shopfront displays. Jen is committed to creating a dynamic environment that encourages education and discussion.