Director of Brand Strategy
Thermo Fisher Scientific
Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact
1:25 pm to 2:10 pm
Rancho Santa Fe IV
Dr. Maisha Cobb plays a key role in the development of the Thermo Fisher Scientific global brand strategy including integration planning for newly acquired brands, directing brand positioning and messaging strategy. She has more than 17 years of experience in building marketing, branding and customer insights capabilities for brands like Auto Trader Group/Kelley Blue Book, Logitech, LG Electronics, Qualcomm and Aetna.