Digital Marketing Director
Marketing Data: Analyze, Predict, and Optimize
2:20 pm to 3:05 pm
Rancho Santa Fe II
We all have data tools but are we using them to their full potential? Do our teams know how to read the data and make actionable decisions with it? In this session we’ll look through ways to interpret marketing data and make better business and marketing decisions from them. This includes campaign planning, user experience, ad testing, audience segmentation, data reporting and more.
Mr. Fahey is an accomplished marketing director with over 10 years of experience in paid search, paid social, display, email, and conversion rate optimization. His experience crosses over various B2B and B2C organizations with management of media budgets up to $4M a year with well-known brands such as Verizon, Honeywell, AutoZone and Chiquita Banana.