PLAY TRAILER

Art of Marketing Conference

The 360
Marketer

OCT 5-6, 2023
Knauss School of Business, University of San Diego

We are now offering pre-2022 prices for the conference tickets. Use code: ROLLBACK

Hear From San Diego's Marketing Leaders

Amy Winhoven
Dan Khabie
Matthew Graber
Sophie Masson
Melissa Orr
Anna Green
Radostina Stoycheva
Samantha Pantazopoulos
Janice Jung
Jen Geddy
Art of Marketing 2023

San Diego's Leading Marketing Conference

Hear from the CMO's of the San Diego Zoo, HP, TaylorMade, and Qualcomm and more!

Brought to you by the American Marketing Association, San Diego Chapter

Presenting Sponsor: Knauss School of Business, University of San Diego

Where

University of San Diego
Knauss School of Business
5998 Alcala Park
San Diego, CA 92110

When

October 5-6, 2022
Thursday & Friday

Register Now

Why attend San Diego's leading marketing conference?

Get inspired and learn best business practices from marketing leaders of southern California.
Keynotes from San Diego's CMO's

Hear 30+ keynotes, speakers and panels designed to empower, educate, and propel you into the future of marketing.

San Diego's Best Networking Event

Network in-person with 300+ San Diego and Southern California peers from both the corporate and agency sides.

Get Inspired

Learn what the future holds for marketing – leave inspired and armed with innovative strategies for growth.

Thought Leadership

Hear from thought leaders and trendsetters from companies such as Qualcomm, Padres, Tri-City Medical Center, Taylor Made, iRobot, and more!

Practical Takeaways

Take away step-by-step innovative strategies you can quickly deploy within your company or agency.

Meet Your Marketing Peers

Meet other professionals across branding, digital, advertising, graphics, search, public relations, web development, and more!

Testimonials
Dr. Mary Beth McCabe
2022 Art of Marketing Conference Attendee

"The AMA's Art of Marketing Conference really taps into the best local speakers to create a dynamic event that provides valuable insight into relevant marketing strategies and tools."

Testimonials
Krista Lamp
Sr. Director, Brand,
Events & Communication. Classy

"Attending last year's marketing conference left me inspired and excited to return to the office and execute on the insights I gained. If you are looking to connect with other local strategic marketers and garner new ways to stay ahead, I would highly recommend this conference."

Conference TRACKS

Plan your day with four 360 Marketer tracks

TRACK ONE

THE EXPERIENTIAL
MARKETER

TRACK TWO

THE TECH 
MARKETER

TRACK THREE

THE PEOPLE
MARKETER

TRACK FOUR

THE INSIGHTFUL
MARKETER

Conference at a glance

5:00 pm
VIP Networking Cocktail Reception with Speakers and Sponsors
6:00 pm
Welcome Networking Cocktail Reception for All Attendees
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8:00 am
Registration, Breakfast, Networking, and Vendor Visits
Garden of the Sky
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8:30 am
Welcome and Morning Keynote
KIPJ Theater with speaker, Dan Khabie, Founding Partner of CourtAvenue

"Technology and Marketing. 2023 and Beyond"

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10:00 am
Breakout Session One
The Experiential Marketer- "Marketing is curiosity"

KIPJ Theater • Matt Graber, CMO, San Diego Opera

The People Marketer- "Leading a Brand Revival: Updating Your Look and Feel Through Personal Connections & Technical Skill"

KCBE - Nexus Theater • Aaron Byzak, Chief External Relations Officer, TriCity Medical Center

The Tech Marketer- "Insights and best practices around creating and evolving technology brands"

KCBE - Room 102 • Anna Green, Senior Director, Global Brand, Qualcomm

The Insightful Marketer- "User Research in Strategic Decisions"

KCBE - Room 126 • Janice Jung, Director of Research, Meta

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11:00 am
Breakout Session Two
The Insightful Marketer- "The Promise of 1st Party Data"

KIPJ Theater • Jen Geddy, Head of Consumer Marketing, Corporate Marketing, Sony

The Experiential Marketer- "Do Not Disturb"

KCBE - Nexus Theater • Sophie Masson, Co-Founder, Do Not Disturb

The Tech Marketer- "Leveraging Technology to Supercharge Your Marketing Efforts"

KCBE - Room 102 • Samantha Pantazopoulos, Co-Founder and CEO, Vizer

The People Marketer- "Understanding Authenticity, Ethics, and the Impact of DEI"

KCBE - Room 126 • Anetra Henry, Senior Director of Strategic Initiatives, Institute for Public Relations

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11:45 am
Networking Lunch
Garden of the Sea
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12:30 pm
Midday Keynote
The Insightful Marketer

KIPJ Theater • Amy Winhoven, Global Head, PS Customer and Portfolio Marketing Strategy, HP

"Why quant bias is killing the power of Big Data"

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1:30 pm
LOUDtables
Garden of the Sea
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2:45 pm
Breakout Session Three
Fireside Chat - The Experiential Marketer- "TaylorMade’s Journey to Create the Most Connected Brand"

KIPJ Theater • Bob Maggiore, CMO, TaylorMade and Jana De Anda, President,  and Co-Founder, Excelerate, LLC.

The Tech Marketer Panel- "AI Marketing Friend, Foe or Revolutionary?"

KCBE - Nexus Theater • Miro Copic, Tyson McDowell, Ron Hadler, Mark Newcomer, Aaron Elkins

The Insightful Marketer- "The Art of Insightful Marketing"

KCBE - Room 102 • Sunaina  Mehta, VP Global Head of Insights, Formerly HP

The People Marketer Panel- "LGBTQ+ Inclusion in Marketing"

KCBE Room 126 • Andrew Cortez, Alex Villafuerte, and Angel Mason Broadus (and others)

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3:45 pm
Afternoon Keynote
The Experiential Marketer

KIPJ Theater • David Miller, CMO, San Diego Zoo Wildlife Alliance

"Create conversation about your brand, not just effective awareness"

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5:00 pm
Farewell Networking Reception
Knauss School of Business Courtyard
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Landon Mason
CEO of Proximity

“It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. “

Testimonials
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Jeffery Berry
Creative Director

“Thanks again for the terrific digital marketing training last month. Hardly a day has gone by where I haven't called upon the knowledge shared.“

Testimonials
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Mark Crawford
Security Officer

“I really want to share our project sponsor’s feedback to you immediately, as I'm so proud of you and it's a pity that I did not join the May session! “

Testimonials
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Donald Simpson
envato.com

“I'd never seen the evidence for business change presented so clearly. Now I understand what's happening and what we've got to do.“

1790

SPEAKERS

9.6

RATING

50

WORKSHOPS

260

SUCCESS STORIES

Sponsors

Are you ready? Get your ticket now!