FRIDAY, OCTOBER 25, 2024

UNIVERSITY OF SAN DIEGO, KNAUSS SCHOOL OF BUSINESS

ART OF MARKETING CONFERENCE 2024

San Diego’s Leading Marketing Conference

The marketing world calls upon you to suit up and join forces at the 2024 Art of Marketing: Marketing Superheroes Conference. Have no fear, for this event will help you unlock your super power and learn from the most powerful marketers in the universe.

Brace yourselves for an onslaught of inspiration and insight that will help forge strategies and skills to combat the forces of glutton, over saturation, overconsumption, overwhelm, tech and business manipulation and marginalization. Whether you draw your energy from social media prowess, technological might, grand visions or laser-like tactical focus, titans of their craft will give you strength and counsel for your upcoming missions.

WHERE

University of San Diego
Knauss School of Business
5998 Alcala Park
San Diego, CA 92110

WHEN

October 25, 2024
Friday

WHY JOIN THIS EPIC GATHERING OF HEROES?

San Diego’s leading marketing conference is a veritable industry powerhouse!

WITNESS THE LEAGUE OF MARKETING AVENGERS!

30+ legendary keynotes, speakers, and panels! San Diego's mightiest CMOs unite to share their cosmic wisdom!

HARNESS YOUR NETWORKING SUPERPOWERS!

Activate your magnetic charm! Connect with 300+ fellow heroes from the corporate realm and agency alliances across Southern California!

UNLOCK YOUR HIDDEN POTENTIAL!

Glimpse the future of marketing! Return to your headquarters armed with innovative strategies to vanquish any challenge!

LEARN FROM THE GUARDIANS OF BRAND GALAXY!

Qualcomm! Padres! Tri-City Medical Center! Taylor Made! iRobot! And more titans of industry reveal their secret techniques!

ACQUIRE LEGENDARY (BUT PRACTICAL) WEAPONS!

Gain step-by-step battle plans to swiftly deploy within your company or agency fortress!

UNITE WITH YOUR FELLOW CHAMPIONS!

Join forces with heroes of branding, digital realms, advertising dimensions, graphic arts, search quests, public relations, web development, and beyond!

THE 
TRACKS

Plan your day with four Marketing Superheroes Tracks

– THE –
EVANGELIST

Master of Brand Devotion

With the power to inspire unwavering loyalty, The Evangelist forges unbreakable customer experience bonds between mortals and brands! Witness as they transform mere customers into passionate champions and brand advocates, their fervent words spreading like wildfire across the realm!

– THE –
TECHNOLOGIST

Wielder of Digital Might

Armed with cutting-edge tools and cyber-enhanced intuition, The Technologist harnesses the very fabric of the digital universe! Watch in awe as they bend new technologies (AI, Web 3, etc.) to their will, crafting hyper-personalized messages and extracting profound insights from the data cosmos!

– THE –
SPECIALIST

Paragon of Focused Power

Beware the laser-like precision of The Specialist! This hero has honed their abilities to near-perfection in a singular domain. Whether commanding social media storms or decoding the enigma of modern SEO, The Specialist strikes with unmatched accuracy and adaptability!

– THE –
STRATEGIST

Guardian of the Grand Design

Soaring high above the marketing landscape, The Strategist sees all! This visionary hero weaves together the threads of disparate disciplines, orchestrating masterful campaigns that transcend boundaries. With their keen eye for opportunity, The Strategist charts a course to marketing glory!

The AMA's Art of Marketing Conference really taps into the best local speakers to create a dynamic event that provides valuable insight into relevant marketing strategies and tools.

Dr. Mary Beth McCabe

2022 Art of Marketing Conference Attendee

Attending last year's marketing conference left me inspired and excited to return to the office and execute on the insights I gained. If you are looking to connect with other local strategic marketers and garner new ways to stay ahead, I would highly recommend this conference.

Krista Lamp

Sr. Director, Brand, Events & Communication. Classy

Conference at-a-glance

Friday. October 25, 2024

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8:00 am
Registration, Breakfast, Networking, and Vendor Visits
Garden of the Sky
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8:30 am
Welcome and Morning Keynote
KIPJ Theater with speaker, Dan Khabie, Founding Partner of CourtAvenue

"Technology and Marketing. 2023 and Beyond"

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10:00 am
Breakout Session One
The Experiential Marketer- "Marketing is curiosity"

KIPJ Theater • Matt Graber, CMO, San Diego Opera

The People Marketer- "Leading a Brand Revival: Updating Your Look and Feel Through Personal Connections & Technical Skill"

KCBE - Nexus Theater • Aaron Byzak, Chief External Relations Officer, TriCity Medical Center

The Tech Marketer- "Insights and best practices around creating and evolving technology brands"

KCBE - Room 102 • Anna Green, Senior Director, Global Brand, Qualcomm

The Insightful Marketer- "User Research in Strategic Decisions"

KCBE - Room 126 • Janice Jung, Director of Research, Meta

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11:00 am
Breakout Session Two
The Insightful Marketer- "The Promise of 1st Party Data"

KIPJ Theater • Jen Geddy, Head of Consumer Marketing, Corporate Marketing, Sony

The Experiential Marketer- "Do Not Disturb"

KCBE - Nexus Theater • Sophie Masson, Co-Founder, Do Not Disturb

The Tech Marketer- "Leveraging Technology to Supercharge Your Marketing Efforts"

KCBE - Room 102 • Samantha Pantazopoulos, Co-Founder and CEO, Vizer

The People Marketer- "Understanding Authenticity, Ethics, and the Impact of DEI"

KCBE - Room 126 • Anetra Henry, Senior Director of Strategic Initiatives, Institute for Public Relations

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11:45 am
Networking Lunch
Garden of the Sea
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12:30 pm
Midday Keynote
The Insightful Marketer

KIPJ Theater • Amy Winhoven, Global Head, PS Customer and Portfolio Marketing Strategy, HP

"Why quant bias is killing the power of Big Data"

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1:30 pm
LOUDtables
Garden of the Sea
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2:45 pm
Breakout Session Three
Fireside Chat - The Experiential Marketer- "TaylorMade’s Journey to Create the Most Connected Brand"

KIPJ Theater • Bob Maggiore, CMO, TaylorMade and Jana De Anda, President,  and Co-Founder, Excelerate, LLC.

The Tech Marketer Panel- "AI Marketing Friend, Foe or Revolutionary?"

KCBE - Nexus Theater • Miro Copic, Tyson McDowell, Ron Hadler, Mark Newcomer, Aaron Elkins

The Insightful Marketer- "The Art of Insightful Marketing"

KCBE - Room 102 • Sunaina  Mehta, VP Global Head of Insights, Formerly HP

The People Marketer Panel- "LGBTQ+ Inclusion in Marketing"

KCBE Room 126 • Andrew Cortez, Alex Villafuerte, and Angel Mason Broadus (and others)

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3:45 pm
Afternoon Keynote
The Experiential Marketer

KIPJ Theater • David Miller, CMO, San Diego Zoo Wildlife Alliance

"Create conversation about your brand, not just effective awareness"

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5:00 pm
Farewell Networking Reception
Knauss School of Business Courtyard

Sponsors

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