FRIDAY, OCTOBER 25, 2024
UNIVERSITY OF SAN DIEGO, KNAUSS SCHOOL OF BUSINESS
2024 MARKETING SUPERHEROS
San Diego’s Leading Marketing Conference
The marketing world calls upon you to suit up and join forces at the 2024 Art of Marketing: Marketing Superheroes Conference. Have no fear, for this event will help you unlock your super power and learn from the most powerful marketers in the universe.
Brace yourselves for an onslaught of inspiration and insight that will help forge strategies and skills to combat the forces of glutton, over saturation, overconsumption, overwhelm, tech and business manipulation and marginalization. Whether you draw your energy from social media prowess, technological might, grand visions or laser-like tactical focus, titans of their craft will give you strength and counsel for your upcoming missions.
WHERE
University of San Diego
Knauss School of Business
5998 Alcala Park
San Diego, CA 92110
WHEN
October 25, 2024
Friday
WHY JOIN THIS EPIC GATHERING OF HEROES?
San Diego’s leading marketing conference is a veritable industry powerhouse!
WITNESS THE LEAGUE OF MARKETING AVENGERS!
30+ legendary keynotes, speakers, and panels! San Diego's mightiest CMOs unite to share their cosmic wisdom!
HARNESS YOUR NETWORKING SUPERPOWERS!
Activate your magnetic charm! Connect with 300+ fellow heroes from the corporate realm and agency alliances across Southern California!
UNLOCK YOUR HIDDEN POTENTIAL!
Glimpse the future of marketing! Return to your headquarters armed with innovative strategies to vanquish any challenge!
LEARN FROM THE GUARDIANS OF BRAND GALAXY!
Qualcomm! Padres! Tri-City Medical Center! Taylor Made! iRobot! And more titans of industry reveal their secret techniques!
ACQUIRE LEGENDARY (BUT PRACTICAL) WEAPONS!
Gain step-by-step battle plans to swiftly deploy within your company or agency fortress!
UNITE WITH YOUR FELLOW CHAMPIONS!
Join forces with heroes of branding, digital realms, advertising dimensions, graphic arts, search quests, public relations, web development, and beyond!
THE
TRACKS
Plan your day with four Marketing Superheroes Tracks
– THE –
EVANGELIST
Master of Brand Devotion
With the power to inspire unwavering loyalty, The Evangelist forges unbreakable customer experience bonds between mortals and brands! Witness as they transform mere customers into passionate champions and brand advocates, their fervent words spreading like wildfire across the realm!
– THE –
TECHNOLOGIST
Wielder of Digital Might
Armed with cutting-edge tools and cyber-enhanced intuition, The Technologist harnesses the very fabric of the digital universe! Watch in awe as they bend new technologies (AI, Web 3, etc.) to their will, crafting hyper-personalized messages and extracting profound insights from the data cosmos!
– THE –
SPECIALIST
Paragon of Focused Power
Beware the laser-like precision of The Specialist! This hero has honed their abilities to near-perfection in a singular domain. Whether commanding social media storms or decoding the enigma of modern SEO, The Specialist strikes with unmatched accuracy and adaptability!
– THE –
STRATEGIST
Guardian of the Grand Design
Soaring high above the marketing landscape, The Strategist sees all! This visionary hero weaves together the threads of disparate disciplines, orchestrating masterful campaigns that transcend boundaries. With their keen eye for opportunity, The Strategist charts a course to marketing glory!
Dr. Mary Beth McCabe
2022 Art of Marketing Conference Attendee
Krista Lamp
Sr. Director, Brand, Events & Communication. Classy
Conference at-a-glance
Friday, October 25, 2024
8:00 am
Registration, Breakfast, Networking, and Vendor Visits
Garden of the Sky
8:30 am
Welcome and Morning Keynote
KIPJ Theater with speaker, Dan Khabie, Founding Partner of CourtAvenue
"Technology and Marketing. 2023 and Beyond"
10:00 am
Breakout Session One
The Experiential Marketer- "Marketing is curiosity"
KIPJ Theater • Matt Graber, CMO, San Diego Opera
The People Marketer- "Leading a Brand Revival: Updating Your Look and Feel Through Personal Connections & Technical Skill"
KCBE - Nexus Theater • Aaron Byzak, Chief External Relations Officer, TriCity Medical Center
The Tech Marketer- "Insights and best practices around creating and evolving technology brands"
KCBE - Room 102 • Anna Green, Senior Director, Global Brand, Qualcomm
The Insightful Marketer- "User Research in Strategic Decisions"
KCBE - Room 126 • Janice Jung, Director of Research, Meta
11:00 am
Breakout Session Two
The Insightful Marketer- "The Promise of 1st Party Data"
KIPJ Theater • Jen Geddy, Head of Consumer Marketing, Corporate Marketing, Sony
The Experiential Marketer- "Do Not Disturb"
KCBE - Nexus Theater • Sophie Masson, Co-Founder, Do Not Disturb
The Tech Marketer- "Leveraging Technology to Supercharge Your Marketing Efforts"
KCBE - Room 102 • Samantha Pantazopoulos, Co-Founder and CEO, Vizer
The People Marketer- "Understanding Authenticity, Ethics, and the Impact of DEI"
KCBE - Room 126 • Anetra Henry, Senior Director of Strategic Initiatives, Institute for Public Relations
11:45 am
Networking Lunch
Garden of the Sea
12:30 pm
Midday Keynote
The Insightful Marketer
KIPJ Theater • Amy Winhoven, Global Head, PS Customer and Portfolio Marketing Strategy, HP
"Why quant bias is killing the power of Big Data"
1:30 pm
LOUDtables
Garden of the Sea
2:45 pm
Breakout Session Three
Fireside Chat - The Experiential Marketer- "TaylorMade’s Journey to Create the Most Connected Brand"
KIPJ Theater • Bob Maggiore, CMO, TaylorMade and Jana De Anda, President, and Co-Founder, Excelerate, LLC.
The Tech Marketer Panel- "AI Marketing Friend, Foe or Revolutionary?"
KCBE - Nexus Theater • Miro Copic, Tyson McDowell, Ron Hadler, Mark Newcomer, Aaron Elkins
The Insightful Marketer- "The Art of Insightful Marketing"
KCBE - Room 102 • Sunaina Mehta, VP Global Head of Insights, Formerly HP
The People Marketer Panel- "LGBTQ+ Inclusion in Marketing"
KCBE Room 126 • Andrew Cortez, Alex Villafuerte, and Angel Mason Broadus (and others)
3:45 pm
Afternoon Keynote
The Experiential Marketer
KIPJ Theater • David Miller, CMO, San Diego Zoo Wildlife Alliance
"Create conversation about your brand, not just effective awareness"
5:00 pm
Farewell Networking Reception
Knauss School of Business Courtyard
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