The 360 Marketer takes a holistic approach to marketing by considering all aspects of the customer’s experience with a brand. A versatile and adaptive marketer, the 360 marketer navigates the complex and ever-changing marketing landscape, prioritizes customer needs and preferences, and creates personalized and targeted campaigns to engage and retain customers, build brand loyalty, and deliver measurable results.
Addresses the many forms of experiential marketing, such as immersive installations, branded activations, pop-up events, and more. It will demonstrate that by encouraging consumers to share their experiences, the Experiential Marketer facilitates the added exposure and reach associated with user-generated content.
THE TECH MARKETER
The Tech Marketer uses marketing technology to enhance marketing efforts by reaching target audiences more effectively, personalizing messaging, and tracking and analyzing marketing efforts. This track will address topics such as: AI, VR and AR, and ChatGPT.
To be effective in their role, the People Marketer must employ a combination of technical skills and soft skills. Soft skills allow the marketer to build personal connections with customers by focusing on their individual needs and preferences rather than brand or product features or benefits.
Focuses on the use of analytics and quantitative data collected from digital platforms such as websites, social media, or app traffic, click-through rates, and conversion rates, to measure and improve performance metrics such as traffic, user engagement, and conversion. The track will also do a deep dive into insights gathered and delivered using both analytics and marketing research.
"Technology and Marketing. 2023 and Beyond"
KIPJ Theater • Matt Graber, CMO, San Diego Opera
KCBE - Nexus Theater • Aaron Byzak, Chief External Relations Officer, TriCity Medical Center
KCBE - Room 102 • Anna Green, Senior Director, Global Brand, Qualcomm
KCBE - Room 126 • Janice Jung, Director of Research, Meta
KIPJ Theater • Jen Geddy, Head of Consumer Marketing, Corporate Marketing, Sony
KCBE - Nexus Theater • Sophie Masson, Co-Founder, Do Not Disturb
KCBE - Room 102 • Samantha Pantazopoulos, Co-Founder and CEO, Vizer
KCBE - Room 126 • Anetra Henry, Senior Director of Strategic Initiatives, Institute for Public Relations
KIPJ Theater • Amy Winhoven, Global Head, PS Customer and Portfolio Marketing Strategy, HP
"Why quant bias is killing the power of Big Data"
KIPJ Theater • Bob Maggiore, CMO, TaylorMade and Jana De Anda, President, and Co-Founder, Excelerate, LLC.
KCBE - Nexus Theater • Miro Copic, Tyson McDowell, Ron Hadler, Mark Newcomer, Aaron Elkins
KCBE - Room 102 • Sunaina Mehta, VP Global Head of Insights, Formerly HP
KCBE Room 126 • Andrew Cortez, Alex Villafuerte, and Angel Mason Broadus (and others)
KIPJ Theater • David Miller, CMO, San Diego Zoo Wildlife Alliance
"Create conversation about your brand, not just effective awareness"