The 360 Marketer takes a holistic approach to marketing by considering all aspects of the customer’s experience with a brand. A versatile and adaptive marketer, the 360 marketer navigates the complex and ever-changing marketing landscape, prioritizes customer needs and preferences, and creates personalized and targeted campaigns to engage and retain customers, build brand loyalty, and deliver measurable results.
Addresses the many forms of experiential marketing, such as immersive installations, branded activations, pop-up events, and more. It will demonstrate that by encouraging consumers to share their experiences, the Experiential Marketer facilitates the added exposure and reach associated with user-generated content.
THE TECH MARKETER
The Tech Marketer uses marketing technology to enhance marketing efforts by reaching target audiences more effectively, personalizing messaging, and tracking and analyzing marketing efforts. This track will address topics such as: AI, VR and AR, and ChatGPT.
To be effective in their role, the People Marketer must employ a combination of technical skills and soft skills. Soft skills allow the marketer to build personal connections with customers by focusing on their individual needs and preferences rather than brand or product features or benefits.
Focuses on the use of analytics and quantitative data collected from digital platforms such as websites, social media, or app traffic, click-through rates, and conversion rates, to measure and improve performance metrics such as traffic, user engagement, and conversion. The track will also do a deep dive into insights gathered and delivered using both analytics and marketing research.