APRIL 5, 2019 | SAN DIEGO, CA

ART OF MARKETING
CONFERENCE

MEET OUR SPEAKERS

Meet the people who will be dropping major marketing knowledge at #AOMSD.

Cheryl Goodman

Head of Corporate Communications
Sony North America

Cheryl develops and leads the corporate communications strategy for Sony North America. She oversees executive and financial communications, corporate social responsibility programs and employee communications. As Sony’s spokesperson, Cheryl serves on industry associations such as the Consumer Electronics Association and the Digital Entertainment Group.

From Under Fire to On Fire: How Sony Reversed Course and Rediscovered Its Mojo (Keynote)

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Driving Positive Change in the Workforce with Women in Leadership (Panelist)

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Seth Odell

Vice Chancellor of Marketing
National University System

Seth has spent the past decade helping colleges and universities launch, grow and manage high-profile on-campus and online programs. Known as one of the industry’s leading enrollment marketing talents, he’s worked with over two dozen institutions, from world-class research universities to small, tuition-dependent liberal arts organizations. Seth’s work with Southern New Hampshire University is Emmy nominated and includes the university’s heralded cross-country bus tour campaign.

Uphill Both Ways: How to Make Meaningful Change When It Seems Like Everything’s Against You

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Michael Farrington

Vice President of Global Marketing
NuVasive, Inc.

Michael is Vice President, Global Marketing for NuVasive, the $1B, San Diego-based leader in spine technology innovation. Michael is responsible for leading the company’s marketing strategy, including launch, commercialization, customer experience, digital and brand strategy. He previously held marketing leadership roles at BD and CareFusion, and serves on the Point Loma Nazarene Fermanian School of Business Marketing Advisory Board.

Staying Relevant in Marketing: Understanding the Art and Science of Changing Your Customer’s Behavior So You Can WIN!

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Tanya Gonzalez

Vice President of Marketing
HUB International

Tanya Gonzalez is the Vice President of Marketing for HUB International, a leading national corporate insurance brokerage. She started her career in the B2C marketing world at award-winning agency Arnold Worldwide, where she worked on accounts such as Jack Daniel’s, Royal Caribbean, Progressive, Volvo and Babies-R-Us.

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact

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Tammy Duggan-Herd

Director of Marketing
Campaign Creators

Tammy Duggan-Herd, Ph.D. is a psychology researcher turned marketer. Tammy utilizes her understanding of consumer behavior, statistical analysis and research methods to lead the marketing and website strategy for her marketing agency Campaign Creators. As the Director of Marketing, Tammy has produced a 400% increase in organic traffic and 575% increase in leads.

Life Beyond Lead Gen: How to Create a Lead Nurturing Campaign that Actually Turns Leads into Customers

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Maisha Cobb

Director of Brand Strategy
Thermo Fisher Scientific

Dr. Maisha Cobb plays a key role in the development of the Thermo Fisher Scientific global brand strategy including integration planning for newly acquired brands, directing brand positioning and messaging strategy. She has more than 17 years of experience in building marketing, branding and customer insights capabilities for brands like Auto Trader Group/Kelley Blue Book, Logitech, LG Electronics, Qualcomm and Aetna.

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact

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Sophie Masson

Co-founder and CEO
Do Not Disturb

Sophie Masson is the co-founder and CEO of Do Not Disturb, where she leads business opportunities alongside the leadership team while creating transformative branding experiences. A pioneer in the experiential activation space, she’s collaborated with Volkswagen, WonderBra, Red Bull, Qualcomm, International Paper, Cirque du Soleil, Suzuki, Mercedes-Benz and Air Canada.

Stop Interrupting. Start Interacting.

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Sam Wheeler

SEO Manager & Director of Business Development
Inseev Interactive

Sam has spent nearly all of his career working on the digital front. At Inseev Interactive, he works with Fortune 500 clients and small industry disruptors to improve their organic reach. He loves the connection between PPC & SEO and is very excited to share his knowledge with the Art of Marketing attendees.

The Marriage Between PPC & SEO: Tips for Enhanced Insights & Optimization

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Ryan Fahey

Digital Marketing Director
Aya Healthcare

Mr. Fahey is an accomplished marketing director with over 10 years of experience in paid search, paid social, display, email, and conversion rate optimization. His experience crosses over various B2B and B2C organizations with management of media budgets up to $4M a year with well-known brands such as Verizon, Honeywell, AutoZone and Chiquita Banana.

Marketing Data: Analyze, Predict, and Optimize

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Ron Weber

Senior Global SEO Strategist
Teradata

Ron is a digital marketing veteran with 20+ years of digital marketing experience. He has deep channel expertise in SEO, paid media, mobile, content marketing and has proficiency in just about everything digital that can drive measurable outcomes for a business. In 2018, Ron became an instructor at UCSD Extension teaching content marketing.

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

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Richard Cran

EVP, Managing Director
The Collective

Richard is an innovative, strategic marketing executive with 20+ years energizing brands, generating sales, and delivering profitable bottom line growth for brands such as Jack in the Box, Taco Bell, T.G.I. Friday’s, Under Armour, Nike, Hyundai, Audi, Harley-Davidson, Bolthouse Farms, Atkins, Murad Skincare Laboratories, ING Direct/Capital One 360, Newegg.com, Samsung, Logitech, Vail Resorts, New Caledonia Tourism, Singapore Airlines, and QANTAS.

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact

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Mary Barnett

CEO and Marketing Strategist
Another Brilliant Idea

“MobileMary” speaks nationally for companies, industry associations & small groups to teach simple ways to be recognized as the authority in their field, using Social and Mobile Marketing tools that end frustration and get results! Her company, Another Brilliant Idea, Inc. is a women-owned boutique marketing firm and is WBENC/WOSB Certified, providing SaaS for Mobile Texting and Apps.

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

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Kristin Runyan

SVP of Talent
PayLease

Kristin Runyan is currently the SVP of Talent for PayLease, a rapidly growing Fintech company that offers online payment and resident billing options to renters and homeowners. As a Strengthsfinder certified Coach, Kristin is passionate about people and helping them develop meaningful and value-driven careers.

Driving Positive Change in the Workforce with Women in Leadership

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Jen Geddy

Head of Marketing Communications
Sony Electronics North America

Jen Geddy is a senior marketing leader with over 15 years of experience developing marketing strategy and integrated multi-channel tactical executions. She oversees all aspects of Sony North America’s advertising activities, from digital marketing to shopfront displays. Jen is committed to creating a dynamic environment that encourages education and discussion.

Creating a Data-Driven Marketing Organization in a Data-Poor Environment

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Rich Rudzinski

CEO and Digital Strategist
Tragic Media

Rich is the CEO of Tragic Media, a San Diego-based software development company. Growing a small agency from the ground up has required him to wear a lot of hats, from lead developer to manager to business development. Rich loves to share his knowledge and passion for using cutting-edge technologies to help businesses grow.

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

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Jason Zimelman

Director of Earned Media
NextLeft

As the Director of Earned Media at NextLeft, Jason is responsible for crafting custom client strategies to drive organic search increases and providing his team with the toolkit to achieve success. He has a track record of success, including Winner of the Best SEO Campaign at the U.S. Search Awards.

Amplify Your Brand: Growing Your Reach Organically

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Gregg Witt

Chief Strategy Officer
Engage Youth Co.

Gregg Witt is a partner and Chief Strategy Officer at Engage Youth Co. He has over 16 years of experience in brand strategy and marketing activation. Gregg has dedicated his career to a focused examination of the authenticity in today’s youth while guiding others on how they might do the same.

Youth Marketing

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Debora Galasso

Vice President, Marketing Technology & Brand
Beckman Coulter

A marketing veteran, Debora has held roles across the spectrum of marketing leadership including product management, as well as regional and global marketing. She’s having the most fun when she is solving complex problems by focusing on customer needs and building effectiveness through the application of best practices and analytics.

Leading Change: How Leaders Recognize and Deliver Change Initiatives to Grow Their Organizations and Careers

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Amanda Stuckey

Vice President of Marketing
Chef Works

For more than seven years, Amanda Stuckey has curated the marketing department of Chef Works, the global leader in culinary and hospitality apparel. Through ambitious and fearless campaigns, she has helped Chef Works penetrate the global market with targeted branding that ranges from traditional and conventional to edgy and urban.

Driving Positive Change in the Workforce with Women in Leadership

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Kyle Ledbetter

Director of Experience
Teradata

Kyle leads the User Experience research & design organization for Teradata. With over 15 years of crafting experiences in the enterprise for data driven companies such as eBay, MicroStrategy and Sears, Kyle has a unique perspective and skillset for data-centric and cloud-based user experience at scale. Kyle’s current focus is delivering a radically simplified user experience for “megadata” customers by establishing a world-class UX organization in the San Diego Teradata headquarters.

Experience Design: We Feel the Need, the Need for Speed!

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Scott Robinson

President & CEO
FreshForm

Scott has been in the field of design and marketing for 20 years and at the helm of FreshForm since 2001. He is intensely interested in the intersection of design, technology, business and human behavior in the digital age. He has worked an array of notable clients including Acura, Facebook, Honda, Intel, Qualcomm, Dexcom, Cubic, Port of San Diego, Texas A&M University, UC San Diego’s Design Lab and San Diego State University.

Experience Design: We Feel the Need, the Need for Speed!

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Adam Fox

Director of Digital Experience and Media
Qdoba

Adam is currently the Director of Digital Experience and Media at Qdoba, a Mexican fast-casual restaurant chain with more than 750 locations in North America. Previously he worked in a variety of Media, Digital and Martech roles at Teradata, Petco and Mervyn’s Department Stores. Adam holds a Bachelor’s of Science in Journalism from Northwestern University and an MBA from the University of California, Davis.

Always Moving, Asking, Shopping: Marketing in the Age of Mobile

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Erika DiProfio

Director of Marketing
Omni La Costa Resort and Spa

Erika is passionate about connecting brands with their customers. For nearly 20 years, she has worked with a variety of companies to build two-way communication that generates awareness and revenue. Erika has also taught at San Diego State University (her alma mater) and Cal State San Marcos using her marketing experience and business acumen to teach students how to develop marketing strategies that drive the business.

Driving Positive Change in the Workforce with Women in Leadership (Moderator)

&

Memes, Mobile and the C-Suite: Creative Ways to Reignite Your Marketing Impact (Panelist)

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