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Sophie Masson is the Co-founder and CEO of Do Not Disturb and the former President of GDX Studios.

Sophie leads business opportunities alongside the leadership team while creating and overseeing transformative branding experiences. A pioneer in the experiential activation space, she collaborated with Volkswagen, TBS, WonderBra, Red Bull, International Paper, Cirque du Soleil, Suzuki, ACME Smoked Fish, Mercedes-Benz, Montreal Tourism Office, Air Canada and Qualcomm. She also partnered with creative powerhouses, Moment Factory, Sid Lee, Crispin Porter + Bogusky, BBDO and TAXI. Sophie believes significant ROI lies at the intersection of culture, commerce, and conscience and love helping brands launch authentic and meaningful ideas.